This study examines the relationship of the psychological construct Entrepreneurial Orientation (EO) with business success in a sample of N=248 Southern African business owners. We reintroduce the individual in EO research and show the importance of the person of the entrepreneur for business performance: Hierarchical regression analyses revealed significant relationships between EO components (personal initiative, achievement-, and risk-taking orientation) as well as overall EO and business performance. In addition, confirmatory factor analysis supported a single factor construct of EO that consists of learning-, achievement-, and autonomy orientation, competitive aggressiveness, innovative- and risk-taking orientation, and of personal initiative.


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